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Ecology ever more appreciated

2010-06-07 Over 35.8 % of Polish companies in the small and medium businesses sector covered in a survey initiated by Amica Wronki SA are aware of their influence on the natural environment, reducing potential threats even at the cost of slower rising profits. On the other hand nearly 28 % of them do not take this into consideration, stating that the company's main objective is profit. So the situation is fairly even.

Generally Polish companies are not too bad when it comes to ecology. Either nobody notices it, or it is treated selectively. Let's take a look. The everyday actions taken by businesses in connection with environmental protection are mainly waste segregation. This was indicated by 32.8% of respondents. However, only 18.3% save water, 12.6 % efficiently manage electricity and 10.1% heating.
Amica's report shows that our companies care about the environment. But not especially actively. The ecological certification systems so popular in the European Union and the USA and attesting to the value and image of a company are completely unappreciated by domestic firms. The survey shows that a clear majority, a full 80 %, of Polish entrepreneurs admits that their company does not possess any certificate connected with ecology. Meanwhile Polish manufacturers who want to export their products and render services on foreign markets should obtain such certificates, thus improving their competitiveness. One area where these are popular is the household appliance industry represented by Amica. Just remember that the company received the Most Environmentally Friendly Brand distinction for the second consecutive year from the readers of Reader's Digest. Ecology and the Environment are new categories which only appeared in 2009, so it is even more of a pleasure to report that Amica has won it twice.
Since consumers notice it, it has to be said that ecology has a great chance in Polish businesses. The companies themselves see the necessity for education and incentives for them to take care of the environment. Here most of them mention tax breaks and an increase in ecological awareness through organising educational actions and public campaigns, and even a change in the law to outlaw any failure to behave ecologically. These stirring, though still distant, plans give hope that the ecological awareness of Polish companies will grow quickly.
Analysing the data included in the report we reach the conclusion that the business of the future is an ecological business. Our businesses already have a range of impulses within reach to power the ecological machine, and the public's growing ecological awareness is conducive to the replacement of companies which cannot meet the requirements of their surroundings with others for whom ecological action is a requirement and a necessity.

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